The Personal Care business of AkzoNobel Surface Chemistry is excited to present our new Ethnic Hair Care System. This system allows consumers with African hair type and texture to achieve a natural look, along with great manageability and shine. Market research shows that consumers with this hair type have tremendous brand loyalty, spend more on hair care then any other ethnic group, and value performance from their products. Once these consumers find a product that works they generally stay with it. To deliver innovation and performance for this market, AkzoNobel has developed the below Kit.
• High Conditioning Shampoo containing CELQUAT® SC-240C polymer • Hair Conditioning Mask containing CELQUAT® L-200 polymer and STRUCTURE® ZEA starch • Conditioning Foam Wrap containing CELQUAT® L-200 polymer • Wearable Hair Treatment containing AMAZE® starch, CELQUAT® SC-230M polymer, and STRUCTURE® ZEA starch • Wax Pomade containing DynamX® polymer and FLEXAN® II polymer • Low VOC Thermal Styling Spritz containing DynamX® polymer and AMPHOMER® LV-71 polymer • Humidity Resistance Mist containing AMPHOMER® LV-71 polymer Note: Technical bulletins, specifications and formulations are available upon successful login.
View Ethnic Hair Care Presentation