As one of the world’s leading polymer science companies, National Starch & Chemical Company has a heritage of technological innovation that has been developed over decades and across dozens of markets. National Starch Personal Care has been an industry leader in the hair fixative market, with increasing presence in the broader hair care market. In the last five years, the business has driven an increased presence in skin care applications via a series of new product introductions. Today, National Starch Personal Care is in the process of leveraging its core technology base, and in conjunction with consumer-level research, is developing these technologies to address some of the most pressing needs of the market.
We create delivery systems technology that targets effects and offers novel product forms. At its simplest level, this technology includes broad ranging emulsification and emulsion stabilization technology. Cutting edge technology includes encapsulation and deposition technology for targeted delivery of actives to enhance efficacy and performance. It also includes technology that can create novel product forms, such as National Starch Personal Care’s dissolvable films technology that can constitute an entirely new platform for delivering personal care effects.
National Starch Personal Care offers sensory enhancement technology and expertise that can create a broader ‘palette’ of experience for the personal care industry to deliver in consumer products. This technology has primary applications in the skin care segment where National Starch Personal Care can create a broad range of sensory experiences that deliver perceivable consumer benefits. At the heart of this capability is the company’s experience with a highly functional, natural raw material – starch.
Our decades of experience in film formation technology are the basis for delivering longer lasting performance and higher efficacy in consumer products. This technology has applications in the hair care segment that include style retention, curl definition and volume control. In the skin care segment, National Starch Personal Care’s film formation technology is used to provide benefits such as waterproofing (particularly in sun care), rub-off resistance that increases efficacy and longevity of effects, moisturization and transfer resistance in color cosmetics.