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Formulating and Technical Support


Creating successful consumer products

At National Starch Personal Care one of our main goals is the implementation of our technologies in products that win in the marketplace. To help our customers in their product definition and development process, we have invested in one of the industry’s largest and most experienced formulating and technical support groups. We maintain these teams in the USA, Europe, Asia and Latin America.

National Starch Personal Care supports a broad range of specific formulating environments, including:

  • Body & Facial Skin Care
  • Sun Protection
  • Hair Styling
  • Conditioning Systems

In addition, we have expertise in areas such as color cosmetics, AP/DEO, hair color protection and more.

At National Starch Personal Care, our product support services can range from troubleshooting and technical advice to consumer product formulation.



Consumer research and sensory science

Today, National Starch Personal Care is extending our services capabilities with the addition of consumer research and sensory science for our customers. These activities are seen in our efforts on behalf of individual customer projects and also in our application offerings such as CurlScience®, The Art of Volume and Beautiful & Beyond.