Because of the broad applicability of polymer technology, National Starch Personal Care serves virtually the entire range of market segments within the personal care industry. We have a technology and service capability development focus on three major segments within personal care: hair care, skin care and sun care.
National Starch Personal Care is the recognized leader in the development and application of technology for hair styling applications, primarily through our film forming technology. Our products have been at the forefront in this segment for nearly 40 years. Today, we have technology and service support for the development of a broad range of hair styling products. Our ingredients are also featured in a range of non-styling hair care products, with an emphasis on conditioning.
Hair styling applications
National Starch Personal Care has a long history in the skin care segment, particularly in the areas of film formation, aesthetic modification and rheology technology. In recent years, National Starch has enhanced both our ingredient portfolio and our technical service and formulation capabilities for skin care. New ingredients include technology for moisturization and long-lasting performance of skin care products, as well conditioning and novel delivery systems.
Skin care applications
While technically a part of our skin care activities, National Starch Personal Care has developed a great deal of technology and expertise aimed at improving the performance and consumer experience of sun care products. Our film forming technology platform has allowed us to innovate in the area of enhancing the water and rub-off resistance of sun care formulations – a critical performance area for this category. We have developed new technology for understanding and measuring this property. We have also used our technology to improve the aesthetic feel of sun care formulations.