The AMAZE family of styling polymers includes high-performing natural ingredients that deliver superior hold and ease of formulation in a broad range of personal care formulations including styling aids, styling mousses and gels. Beyond hold, these natural polymers deliver a number of intriguing performance advantages while helping to reduce total formulation cost.
AMPHOMER styling polymers are among the leading technologies that have been used in the aerosol hair spray market for over 20 years. These amphoteric acrylic polymers offer outstanding curl retention properties with unparalleled holding power for ultimate control in all temperature and humidity conditions.
AMPHOMER styling polymers are highly efficient and cost-effective hair spray ingredients, offering formulators the option of reducing solids and total resin cost. Other performance characteristics include sprayability, ease of combing, good solubility and easy removal with shampooing. AMPHOMER styling polymers find application in aerosol and pump hair sprays, mousses, setting lotions, spray gels and spritzes.
The BALANCE styling polymer series from National Starch Personal Care helps hair care companies meet low-VOC goals of hair spray formulations while providing high performance, despite the higher water content of these systems. BALANCE polymers additionally offer performance benefits like fine, misty spray patterns, excellent hold, rapid drying and corrosion resistance.
The CELQUAT family of polymers offers superior conditioning in both skin and hair care applications. They find use in mousses and other styling systems where ease of combing, feel, anti-stat and high humidity curl retention is important. They can offer outstanding volumizing benefits to straight hair and smoothing/defining benefits to curly hair. Skin care formulations can benefit from the cationic nature of CELQUAT products, imparting a smooth, velvety, non-oily feel. CELQUAT polymers can also be used in surfactant systems to impart conditioning benefits from shampoos and body washes.
The DERMACRYL series of film forming polymers offer state-of-the-art water resistance and rub-off protection for skin care products that are designed to be long-lasting. These film forming polymers have been designed for use in both alcohol (solvent) and water-based systems are particularly effective in sun care products and offer manufacturers of these products broad ranging formulation versatility. The DERMACRYL polymers offer compatibility with sunscreen actives, ease of use in formulation and production, and excellent economics in use.
The DRY-FLO series of hydrophobically modified natural polymers offer improved aesthetics and skin feel in cosmetic and skin care formulas. The polymers can be incorporated into liquid or powder products to improve product appearance and to adsorb excess oil from the skin. In both aqueous and anhydrous products, DRY-FLO polymers reduce the perceived oiliness of formulations, leaving a soft, dry, and matte finish on the skin.
DynamX styling polymer ‘changes the rules of styling’ in the hair care market by offering formulators the ability to combine excellent, long-lasting hold and flexible, natural motion in consumer styling products. At the same time, it offers an elasticity to styles that provides 'shape memory.’ Easy to use, it can be formulated into hairsprays, gels, mousses, lotions, pomades and other styling aids.
FLEXAN polymer offers an intriguing range of benefits to hair care formulations. It can be used to remove cationic build-up on hair, making them ideal for shampoos and cleansing products. FLEXAN polymer’s water soluble films are strong and flexible, offering heat protection and preventing fly aways in hair styling products.
In skin care, FLEXAN polymer’s film forming properties tighten the skin and smooth the fine wrinkles.
HYDROVANCE moisturizing agent delivers moisturization efficacy comparable to leading benchmarks while offering a non-tacky, non-greasy aesthetic in skin care products. This moisturizing agent, delivered in aqueous solution, can provide cost effectiveness as compared to high end moisturizing agents and completely eliminates the need for aesthetic enhancing agents typically used to improve the aesthetics of products containing glycerin. Synergistic moisture enhancement has been observed with glycerin and other moisturizing agents.
The Naviance certified organic biopolymer family of products affords formulators of personal care products the ability to create new organically certified formulations as well as improve their existing natural product offerings. They are derived from either waxy maize or tapioca starch and may be used to provide rheology modification, aesthetic improvement or film formation in skin care and hair care applications. Depending on the product you chose, these biopolymers may be used in formulations cooked out or in granular form. In addition, they are stable over broad temperature ranges, provide flexibility to formulate over a broad pH range and are stable in the presence of electrolytes. Creating elegant, all-natural and organic formulations is now possible with the use of Naviance certified organic biopolymers.
RESYN styling polymers offer good hold and curl retention properties along with excellent on-hair feel. These polymers are a great choice for formulations that must be lower in cost.
The STRUCTURE family of rheology modifying polymers performs as multifunctional thickeners, emulsion stabilizers and rheology modifiers that enable the formulation of high-performing, differentiated consumer skin care products. These ingredients can be used to modify the aesthetics of a formulation and deliver a broad range of beneficial formulation properties.
These natural polymers offer improved aesthetics and skin feel in cosmetic and skin care formulas.
‘The Art of Volume ’ is a comprehensive application offering based on consumer research conducted by National Starch Personal Care into the types of products consumers typically use to create volume in hair. It features formulated prototypes that cover a full range of hair care products. Both laboratory and consumer data developed specially for The Art of Volume support the performance of the formulating approaches and suggest that these formulations perform as well or better than volumizing products currently on the market.
CurlScience is a technology and product development initiative to support manufacturers of hair care products in their efforts to market to consumers with curly hair. The goal of the program is to deliver innovative product concepts, new benchmarks for performance and higher levels of value in customer formulations designed for this fast-growing market segment. Targeted product concepts include shampoos, combing creams, mousses and gels, spray gels, lotions, milks and serums.
Beautiful & Beyond is a research-based technology and formulating initiative that focuses on delivering increasingly long-lasting performance in tested consumer-pleasing personal care products. The Beautiful & Beyond package features consumer benchmark research, technology development & evaluation, marketing concept development, product formulation and consumer panel testing. The goals of the program are to enhance the performance of existing personal care products and to tap into the growing trend toward long-lasting products that fit with consumer’s busy lifestyles.