National Starch Personal Care

A science-based commercialization partner focused on creating well-being

When you think about it, the goal of the personal care industry is pretty remarkable: creating products that make the lives of every person on our planet happier, healthier, more comfortable and more fun. It’s the ‘personal’ in personal care that drives the incredible diversity of offerings by the industry and the constant evolution of ideas that we see in new products every day.

The science behind beauty and wellness

If the personal part of personal care is driven by consumer research and marketing campaigns, the  ‘care’ part – or performance – is made possible by science. It is at the vantage point of science that the National Starch Personal Care business begins our work in support of consumer product companies. For more than 50 years, National Starch Personal Care has leveraged our strengths in natural and synthetic polymer technology to help create many of the leading products and personal care brands that have revolutionized this industry.

As the needs and the sophistication of the personal care consumer products industry have grown, so too have our capabilities. From our roots as the world’s leading supplier of hair styling polymers we have evolved into a multifaceted business based on a broad range of core technology platforms.

'Total Solutions' for new product ideas

Today our business is intensely involved with understanding consumer trends in dozens of global markets. Our R&D and technology development groups seek to anticipate and support these trends. We have a portfolio of some of the most effective, highest quality formulation ingredients manufactured to exacting standards and delivered to leading companies around the world.

National Starch Personal Care continues to invest substantially in a broad range of services that support these ingredients with top-flight technical service and a sophisticated formulating capability.

In all of these areas, it is our commitment to excellence and to innovation that distinguishes our efforts.